Digital Marketing Agency Texas | SEO, Web Design, PPC | Prodigy Code

Looking for a digital marketing agency in Texas that actually ships results? Prodigy Code builds fast, accessible websites and revenue-focused campaigns for small and midsize businesses across Texas—Houston, Dallas–Fort Worth, Austin, San Antonio, El Paso, and beyond. From WordPress development and technical SEO audits to Google Business Profile optimization and paid search, our plans are engineered for measurable ROI.

Core Concepts: What Texas Businesses Need from Digital

To compete across Texas, your digital presence must do three things exceptionally well: get found, convert, and scale. That means pairing local SEO with conversion-focused web design and clear analytics to prove ROI.

Key Benefits You Can Expect

• More qualified traffic from Texas searchers via local SEO and content marketing.
• Higher conversion rates with UX upgrades, CRO, and targeted landing pages.
• Faster websites that pass Core Web Vitals and reduce bounce in mobile markets.
• Transparent reporting in GA4 tied to leads, calls, and revenue—not vanity metrics.
• Compliance with WCAG accessibility and FTC advertising guidance for lower risk.

Our Process

1) Discover and Plan

• Audit: technical SEO, content gaps, backlink profile, and paid media status.
• Market research: competitor SERPs in key Texas metros and suburbs.
• Goal setting: lead targets, CAC goals, and revenue milestones.

2) Build and Launch

• WordPress development or Shopify/WooCommerce depending on needs.
• Information architecture for services, locations, and landing pages.
• Site speed optimization: image compression, caching, CDN, critical CSS, lightweight JS.
• Accessibility and ADA-minded patterns aligned to WCAG 2.2 AA.

3) Optimize and Grow

• Local SEO: Google Business Profile, citations, reviews, and city pages.
• Content: topic clusters, FAQs, and intent-matched articles for long-tail discovery.
• PPC management: search, Performance Max, and remarketing to capture demand.
• CRO: A/B testing, form optimization, call tracking, and funnel fixes.

4) Measure and Scale

• GA4 dashboards tied to pipeline KPIs: MQLs, SQLs, booked jobs, revenue.
• Attribution insights with UTM standards and offline conversion imports.
• Budget reallocation toward highest-ROI channels and campaigns.

Services We Offer

Web Design and Development

• Custom WordPress development and theme performance tuning.
• Shopify and WooCommerce builds for ecommerce SEO and conversion.
• Responsive design and user experience (UX) best practices.
• Structured data (schema markup), XML sitemaps, canonical tags, and redirects.
• Security hardening, backups, and ongoing maintenance.

Search Engine Optimization (SEO)

• Technical SEO audits and Core Web Vitals improvements.
• Local SEO: Google Business Profile optimization, NAP consistency, review strategy.
• On-page SEO: keyword mapping, internal linking, topical authority.
• Content strategy: service and location pages, blog content, FAQs, and guides.
• Ethical link earning and digital PR; citation building for local trust.

Paid Search and Paid Social

• Google Ads search campaigns, Performance Max, and remarketing.
• Meta and LinkedIn campaigns for audience expansion and lead generation.
• Landing page design focused on quality score and conversion rate.
• Call tracking and offline conversion imports for real revenue attribution.

Content, Email, and Automation

• Content marketing for Texas buyer intent and seasonal trends.
• Email marketing and automation: lead nurturing and post-sale retention.
• CRM and marketing automation integrations to shorten the sales cycle.

Custom Website vs. Template Website

Pricing Factors (What Drives Cost)

As a digital marketing company in Texas, we tailor budgets to your goals and complexity. Typical factors that influence scope and cost:

• Website complexity: custom design, number of templates, integrations, ecommerce features.
• Competition level: Texas metros vs. rural markets, number of target services and locations.
• Content needs: volume of landing pages, blogs, and media; translation or accessibility requirements.
• Compliance and security: WCAG AA accessibility, privacy and data collection, backups, and monitoring.
• Media budget: PPC and paid social spend, testing velocity, and creative production.
• Ongoing optimization: CRO testing cadence, link earning, and content velocity.

Note: Many Texas SMBs see strong traction with a balanced plan combining website upgrades, local SEO, and targeted PPC. We set transparent milestones so you know what to expect each month.

Texas Examples

Example 1: Houston Home Services

A Houston-based HVAC company launched a new WordPress site with fast mobile performance, city-specific service pages, and Google Business Profile optimization. Within four months, call volume increased significantly, with most growth from local maps and high-intent landing pages.

Example 2: Austin Professional Services

An Austin boutique law firm rebuilt its site for UX and accessibility, implemented schema markup and FAQs, and launched targeted PPC for practice-area keywords. Cost per qualified lead dropped while conversion rate doubled on the new landing pages.

Actionable Checklist: Texas SMB Digital Launch

• Confirm business NAP consistency across Google, Bing, and top citations.
• Build a fast, responsive site that passes Core Web Vitals on mobile.
• Create service and location pages for each target Texas city/metro.
• Add schema markup (LocalBusiness, Service, FAQ) and submit XML sitemaps.
• Set up GA4, Tag Manager, and call tracking with offline conversion imports.
• Optimize Google Business Profile: categories, services, photos, posts, Q&A.
• Launch PPC with dedicated, message-matched landing pages.
• Implement CRO basics: clear CTAs, trust signals, and form/phone placement.
• Establish a review acquisition process after each job or sale.
• Ensure accessibility (WCAG 2.2 AA) and follow FTC ad disclosures.
• Set monthly reporting that traces leads to revenue by channel.
• Reinvest in top-performing keywords, pages, and ads; keep testing.

Ready to grow with a Texas-based partner?

Prodigy Code is the digital marketing agency Texas businesses trust for web development, SEO, and paid media that drive measurable growth. Tell us your goals and we will map a plan you can track to revenue.

Get a strategy call at Prodigy Code

FAQ

What does a digital marketing agency in Texas do for local businesses?

A Texas digital marketing agency builds and optimizes your website, improves local SEO visibility, runs PPC campaigns, and implements conversion optimization and analytics so you get more qualified leads and revenue from searchers in your service areas.

How long does SEO take to show results in Texas markets?

Most SMBs see early movement in 60–90 days and stronger gains at 4–6 months, depending on competition, content velocity, and technical fixes. Highly competitive Texas metros can take longer, but results compound with consistent execution.

What’s the difference between custom and template websites?

Custom sites are designed around your brand and funnel, typically faster, more accessible, and more scalable. Templates launch faster and cost less upfront but can limit UX, speed, SEO flexibility, and long-term growth.

How much should a Texas small business budget for digital marketing?

Budgets vary by goals and competition. Many Texas SMBs invest in a new or optimized site plus monthly SEO and targeted PPC. We right-size budgets to ROI, then scale what works based on clear KPI tracking in GA4.

Do I own my website, data, and ad accounts with Prodigy Code?

Yes. You own your website, content, analytics, and ad accounts. We build with transparent best practices so you retain control and long-term equity in your digital assets.