Texas is one of the most competitive legal markets in the U.S. Our Texas-based team at Prodigy Code delivers law firm SEO services that convert searches into signed clients—combining specialized legal SEO, high-performance web development, and ROI-driven digital marketing.
Whether you’re a solo attorney in Lubbock or a multi-location firm in Houston, we build a strategy tailored to your practice areas, Texas cities and counties, and your intake capacity.
Who we serve: law firms seeking a lawyer SEO company, a law firm SEO agency, or a full-service attorney SEO company delivering content, technical SEO, local SEO, and conversion optimization.
Why Texas Law Firms Need Specialized SEO
- Legal is a YMYL (Your Money or Your Life) category—Google expects higher Expertise, Experience, Authoritativeness, and Trustworthiness (E-E-A-T).
- Local intent dominates: “near me” and city-based queries power the Google Local Pack, LSAs, and maps—critical for attorneys.
- Ethics compliance, State Bar advertising rules, and claims of specialization must be handled correctly.
If you’ve worked with a generalist agency before, you know the difference. A dedicated lawyer SEO firm understands the nuances of practice‑area pages, jurisdictional content, attorney bios, case results, reviews, and legal schema—so you grow rankings, calls, and signed cases faster.
Tools and “Materials” We Use to Build Your SEO Foundation
Core Tools
- Analytics and Search: GA4, Google Search Console, Bing Webmaster Tools
- Local: Google Business Profile, Apple Business Connect, LSAs
- Research: legal keyword intelligence, SERP analysis, competitor gap analysis
- Tracking: call tracking, form tracking, CRM integration
- Tech: Core Web Vitals monitoring, CDN, security hardening
High-Impact “Materials” (Content & Assets)
- Practice area and sub-practice pages (e.g., Personal Injury → Car, Truck, Motorcycle)
- City/county pages for Texas markets (Houston, Dallas–Fort Worth, Austin, San Antonio, Rio Grande Valley)
- Attorney and staff bios with credentials, memberships, and honors
- Case results, FAQs, educational guides, Spanish-language content
- Reviews, testimonials (ethics-compliant), and video explainers
Think of your website like a house: we craft the blueprint, pour the foundation (technical SEO), do the framing (site architecture), add insulation and ventilation (speed and security), pass permits and building codes (compliance), and complete the punch list (QA) before you “move in” new clients.
Our Process: Prodigy Code’s Attorney SEO Method
1) Discovery and Forecast
- Clarify practice mix, target jurisdictions, intake goals, and budget
- Audit: technical, content, local, links, GBP, and competitive landscape
- Forecast cases and revenue impact
2) Technical SEO & Site Performance
- Fix crawl/index issues, Core Web Vitals, site speed, mobile UX
- Secure hosting, CDN, SSL, caching, image optimization
- ADA accessibility best practices
3) Content Strategy & E-E-A-T
- Build topical maps for each practice area and Texas city/county
- Attorney bios, case studies, guides, bilingual content where needed
- LegalService and Attorney schema, citations, and author bylines
4) Local SEO & Reputation
- Optimize and post to Google Business Profile; Q&A and services
- Local citations (State Bar of Texas, Texas bar associations, Justia, Avvo, specialty directories)
- Review acquisition system and response playbooks
5) Authority & Digital PR
- Earn legal and local links via news, community sponsorships, scholarships
- Strategic partnerships with Texas chambers and associations
6) Conversion Optimization
- Above-the-fold CTAs, intake forms, chat, phone routing
- Localized trust signals; A/B testing; intake speed improvements
7) Reporting & Iteration
- Rankings (maps + organic), calls, leads, signed cases, cost per case
- Quarterly roadmap updates tied to intake capacity
Costs and Pricing in Texas
- Technical/Content Audit: $1,500–$5,000 (one-time)
- Monthly SEO (SMB to competitive metro): $1,500–$7,000+
- Content Production: $200–$600 per page/post (legal-grade)
- GBP/Local SEO: $300–$800/mo (standalone) or included in retainer
- Link Earning/Digital PR: $300–$1,000 per acquired link (quality-dependent)
- Web Development or Redesign: $3,000–$15,000+ (scope-based)
We’ll align spend with your market (e.g., Houston PI vs. Waco estate planning) and desired pace of growth.
Pros and Cons: SEO vs PPC vs LSAs for Lawyers
- SEO Pros: Compounding ROI, defensible rankings, lower cost per case over time
- SEO Cons: Ramps over months; requires content and consistency
- PPC/LSAs Pros: Immediate visibility; precise targeting; great for testing
- PPC/LSAs Cons: Rising costs; pay-to-play; stop paying and visibility disappears
The winning play in Texas often blends SEO, LSAs, and retargeting—then we dial each channel to the best cost per case.
Specialized Law Firm SEO Agency vs. Generalist Company
| Criteria | Specialized Law Firm SEO Agency | Generalist SEO Company |
|---|---|---|
| Legal Expertise | Understands YMYL, Bar rules, legal content nuance | Often misses compliance and topical depth |
| Local Strategy | County/city targeting, GBP categories, legal directories | Generic “near me” tactics |
| Content Quality | Attorney-reviewed, case law references, Texas-specific | Thin content, generic FAQs |
| Conversion Focus | Intake workflows, call routing, after-hours options | Basic forms and CTAs |
| Outcome | Higher trust, better rankings, more signed cases | Inconsistent results |
Texas-Specific Considerations
- Ethics and Advertising: We align with the State Bar of Texas advertising rules; we avoid misleading “specialist” claims unless properly board-certified.
- Bilingual Markets: Spanish content can be a growth lever across Houston, San Antonio, and the Valley.
- Resilience & Speed: Heat, humidity, and storms mean Texans rely on mobile—fast, cached pages and a CDN protect UX during peak events. See severe weather guidance from the EPA and energy efficiency tips from Energy.gov.
- Compliance Mindset: Just like homes must follow building codes/permits and the IRC, we follow search engine guidelines and accessibility standards to avoid penalties. Reference the International Residential Code (IRC) as an analogy for rigorous standards.
- Local Examples: A coastal firm in Galveston needs uptime redundancy during storm season; a Dallas criminal defense firm benefits from hyperlocal content around municipal courts and counties.
Practical Homeowner Checklist (Website Edition for Texas Firm Owners)
Use this homeowner-style checklist to “inspect” your website like a property—so it’s storm-ready for tough Texas markets.
- Foundation (Technical SEO): No crawl errors; Core Web Vitals passing; SSL in place.
- Framing (Site Architecture): Clear practice areas; city/county pages properly linked.
- Insulation & Ventilation (Speed): Image compression, caching, CDN; minimize render-blocking scripts.
- Roofing & Siding (Security): Updated plugins/CMS; WAF and backups; uptime monitoring.
- Permits & Building Codes (Compliance): Bar-compliant claims; ADA-friendly UX; privacy policy.
- Windows & Doors (Conversion): Prominent phone/chat/forms; after-hours intake; Spanish options.
- Moisture Barrier (Reputation): Systematic review requests and responses; GBP Q&A monitored.
- Gutters (Lead Routing): Call tracking, IVR, and CRM workflows to prevent overflow/leakage.
- HVAC & Ductwork (Content Flow): Fresh blogs/FAQs/case results circulating monthly.
- Storm Damage Plan (Resilience): Redundant hosting/CDN; incident response; local landing pages ready for surges.
Who We’re a Fit For
We’re a law firm SEO company and lawyer SEO agency built for Texas practices seeking the best law firm SEO companies caliber of execution without big-agency bloat. If you want a proactive law firm SEO advisor or an ongoing law firm SEO consultant who speaks “intake and cases,” let’s talk.
Ready to Grow?
Prodigy Code is the attorney SEO agency Texas firms trust for measurable growth. From technical fixes to attorney SEO services and legal SEO services, we operate like your in-house team. Get a free audit and plan.
Request Your Free Attorney SEO Audit
FAQ
How long does law firm SEO take to show results in Texas?
Most firms see early movement in 30–60 days (technical fixes and GBP updates), meaningful gains in 3–6 months, and compounding results at 6–12 months. Competitive areas like Houston PI or Dallas criminal defense can take longer, especially if starting from a new domain or with few reviews. We set milestones and forecast signed cases so expectations match your market.
What’s different about attorney SEO versus other industries?
Legal is a YMYL category. Google expects stronger E-E-A-T signals, attorney-reviewed content, accurate legal information, and a solid reputation trail. Compliance with State Bar advertising rules matters, and tactics like case results, attorney bios, and LegalService schema carry more weight than in other niches. Our approach reflects those standards.
Do I need separate pages for each practice area and each Texas city?
Yes. To win competitive local queries, you need dedicated practice area pages and localized pages for each priority city or county (e.g., “Austin DWI Lawyer” vs “San Marcos DWI Lawyer”). Each page should include unique local angles, FAQs, internal links, and conversion elements. This improves topical authority and Local Pack eligibility.
How do you handle Texas Bar advertising and ethics compliance?
We avoid misleading superlatives, ensure disclaimers where appropriate, and never imply specialization without board certification. We follow content approval workflows, keep claims verifiable, and align with State Bar of Texas guidance. Your attorneys have final editorial control over legal content.
What’s included in your monthly law firm SEO services?
Typical retainers include technical maintenance, content production, GBP optimization and posting, local citations, link earning/digital PR, review generation, conversion rate optimization, and reporting tied to calls, leads, and signed cases. We can also manage LSAs and PPC for a full-funnel strategy.