Looking for a social media agency Houston businesses can trust with measurable growth? ProdigyCode delivers full-funnel social media marketing in Houston, Texas—strategy, content production, ads, and analytics—built for contractors, home services, and Texas local businesses that need leads, not just likes. Whether you search for “social media marketing Houston,” “social media marketing Houston Texas,” “social media marketing Houston TX,” or “social media management Houston,” you’ll find our work stands out for clear strategy, fast execution, and transparent ROI.
Serving across Texas: Houston, Dallas–Fort Worth, Austin, San Antonio, and beyond.
Insights: What Texas Businesses Need from Social Media in 2025
- Short-form video wins: 10–45 second videos showcasing before/after work, time-lapses, and homeowner tips consistently outperform static posts.
- Local intent matters: Geo-tagging neighborhoods (e.g., The Heights, Sugar Land, Katy) and using community hashtags drives qualified traffic.
- Pay-to-play is normal: Organic reach is limited; pairing strong creative with paid social boosts visibility and lead volume.
- Website and SEO alignment: Social ads should land on fast, mobile-first pages with tracking, schema, and compelling calls to action.
- Texas seasonality: Plan content around heat, humidity, storm repair, and energy savings topics to match homeowner demand curves.
Industries and Topics We Excel In
We build content using homeowner language, code-compliant advice, and seasonally relevant messaging for:
LSI topics we cover in your content: remodeling, general contractor, roofing, siding, windows, doors, kitchen remodel, bathroom remodel, insulation, drywall, HVAC, plumbing, electrical, foundation repair, concrete, gutters, fencing, decking, landscaping, solar, storm damage restoration.
Materials and Tools We Use (So You Don’t Have To)
- Planning: Content calendars, editorial guidelines, and brand voice guides
- Production: Smartphone gimbal, tripod, ring light, shotgun mic, lav mic, on-site b-roll checklists
- Design and Editing: Canva, Adobe Creative Cloud (Premiere Pro, Photoshop), CapCut
- Publishing and Management: Meta Business Suite, Hootsuite/Buffer, LinkedIn, YouTube, TikTok
- Analytics and Reporting: GA4, Looker Studio dashboards, Meta/TikTok/LinkedIn Ads managers, UTM builder
- Sales Integration: CRM (e.g., HubSpot), call tracking, form tracking, webhooks
Our Process: End-to-End Social Media Marketing in Houston
- Discovery and Goal Setting: Ideal service lines, neighborhoods, languages (English/Spanish), budget, and timeline.
- Strategy and Channel Mix: Organic + paid plan across Facebook, Instagram, YouTube, LinkedIn, TikTok based on your vertical.
- Content Playbooks: Templates for before/after posts, service spotlights, homeowner FAQs, code/permit education, and testimonial reels.
- Production: On-site shoots or remote guidance; short-form videos, photos, carousels, and stories.
- Publishing and Community Management: Scheduling, comment moderation, DMs, and review response protocols.
- Ads and Lead Gen: Geo-targeting, lookalike audiences, lead forms, retargeting, and UTM-based measurement.
- Website and Landing Pages: Fast load times, ADA-aware UX, conversion elements (click-to-call, short forms, chat), schema markup.
- Reporting and Optimization: Weekly checks, monthly deep dives, creative testing, and CPL/ROAS improvements.
Method Comparison: In-House vs. Houston Social Media Agency
| Method | Pros | Cons | Best For |
|---|---|---|---|
| In-House Team | Immediate coordination, brand intimacy, on-demand content | Higher overhead, skill gaps, slower learning curve on ads/analytics | Larger firms with dedicated marketing headcount |
| Social Media Agency (ProdigyCode) | Specialists on demand, faster production, proven playbooks, lower CPL | Requires alignment and onboarding, monthly retainer | Small/medium contractors and local businesses needing predictable leads |
Costs: What Houston Social Media Marketing Typically Costs
- Monthly Management (SMB): $1,200–$3,000 for strategy, content, scheduling, community management
- Ad Management: +$500–$1,500 depending on complexity; ad spend billed directly to platforms
- Content Production: On-site shoots from $750–$2,500 per session; remote options available
- Bundled Growth Plans: Social + SEO + web/landing pages available for better CPL and consistent branding
Every plan includes UTM tracking, GA4 reporting, and lead source visibility so you can connect spend to signed jobs.
Pros and Cons of Key Social Strategies
Organic Content
Pros: Builds trust, showcases craftsmanship, compounding value over time. Cons: Slower reach growth without boosts.
Paid Social Ads
Pros: Fast visibility, precise geo-targeting, scalable lead volume. Cons: Requires creative testing and landing page optimization to keep CPL down.
UGC and Testimonials
Pros: High credibility; homeowners relate to homeowners. Cons: Needs consistent requests and follow-up.
Texas Considerations: Make Content That Works Here
- Climate: Address heat, humidity, hurricanes, hail, and wind. Content about roof ventilation, impact-resistant shingles, attic insulation, and storm prep performs well.
- Code & Permits: When applicable, reference the International Residential Code (IRC) and local ordinances to educate homeowners on code-compliant repairs and inspections. See the IRC overview at the International Code Council
here. - Energy Efficiency: Posts about sealing, insulation R-values, window U-factors, and HVAC tune-ups align with homeowner savings and energy rebates. Learn more at
Energy.gov. - Lead-Safe Topics: If you touch older homes (pre-1978) in remodeling content, follow EPA RRP guidelines; see EPA’s info
here. - Language and Community: Bilingual (English/Spanish) creative boosts engagement and trust in many Houston neighborhoods.
Texas Scenario Example
A Houston roofing contractor near Beltway 8 launches a “Hail Damage Week” series after a spring storm. We film quick attic and shingle inspections, post carousels on how to spot bruised shingles, run a 10-mile radius lead form ad, and retarget page visitors with testimonials. Result: 73 qualified leads at a 26% lower CPL in two weeks.
Practical Homeowner Checklist (Use This in Your Posts and Job-Site Content)
Use this checklist as gated content, a carousel, or an on-site leave-behind to generate engagement and trust with Texas homeowners:
- Before/after photos with dates and brief scope (roofing, siding, windows, insulation, kitchen or bathroom remodel, foundation repair)
- Permit info and inspection milestones when relevant (reference city requirements and IRC alignment)
- Energy-saving notes (insulation added, HVAC tune-up, window U-factor)
- Weather-readiness tips (hail/wind resistance, gutters, drainage, decking safety)
- Warranty terms and maintenance schedule (filters, caulking, gutter cleaning)
- Contact info, service area, and emergency response options
- Spanish and English versions for homeowner clarity
Why ProdigyCode
- Specialized in home services and local Texas businesses
- Web-first: landing pages, site speed, schema, and ADA-aware UX to convert traffic
- True attribution: UTM rigor, GA4 dashboards, and CRM/call tracking integrations
- Transparent pricing and clear playbooks you can review and approve
Ready for a social media agency in Houston that unites strategy, content, ads, and your website into measurable growth? Visit ProdigyCode and tell us about your goals.
FAQ
How much does social media marketing cost in Houston, Texas?
Most small to midsize businesses invest $1,200–$3,000 per month for management, plus $500–$1,500 for ad management. Ad spend is separate and depends on goals and service lines. On-site content shoots typically range from $750–$2,500 per session.
Which platforms work best for contractors and home services?
Facebook and Instagram for reach and local lead forms, YouTube for how-to and proof videos, LinkedIn for B2B and commercial work, and TikTok for short-form discovery. We tailor the mix to your audience and neighborhood targeting.
How fast will I see results from social media campaigns?
Expect initial traction within 2–4 weeks once creative and targeting go live, with steady CPL and conversion improvements in 60–90 days as we test offers, creative, and landing pages.
Do you create bilingual (English/Spanish) content for Houston neighborhoods?
Yes. We plan bilingual scripts, captions, and graphics to better serve Houston’s diverse communities. Bilingual content typically increases engagement and lead quality for many home services.
Can you integrate social media with my website, SEO, and CRM?
Absolutely. We build fast landing pages, configure GA4 + UTM tracking, connect call tracking and your CRM, and align social with your SEO content so you can see every step from click to signed job.