If your Texas business needs more qualified traffic, better conversions, and a website that actually moves the needle, you’re in the right place. Prodigy Code is a Texas-based tech SEO agency that blends technical SEO, web development, and digital marketing strategy to deliver measurable growth. Whether you’re in Austin, Dallas–Fort Worth, Houston, San Antonio, or anywhere across the Lone Star State, our technology SEO agency approach ensures your site is fast, crawlable, accessible, and built to convert.
Primary focus: tech SEO agency. Also known as a technology SEO agency, we deliver end-to-end tech SEO service for small to mid-sized businesses across diverse industries (home services, healthcare, legal, B2B, eCommerce, hospitality, and more).
What Is a Tech SEO Agency?
A tech SEO agency focuses on the technical foundation that allows search engines and users to reliably access, interpret, and trust your website. Where traditional SEO often emphasizes keywords and content, a technology SEO agency (like Prodigy Code) fuses web development, site architecture, and search best practices to improve rankings, speed, and conversions simultaneously.
Core pillars we address include: technical SEO audits, Core Web Vitals, responsive design, user experience (UX), local SEO, schema markup, crawl budget optimization, clean URL structure, XML sitemaps, robots.txt, HTTPS security, server response time, caching/CDN configuration, image optimization and lazy loading, and accessibility aligned with WCAG.
Why Tech SEO Matters in Texas
Texas markets are competitive and mobile-driven. From Austin’s tech startups to Houston’s healthcare, DFW’s professional services, and San Antonio’s tourism and home services, search intent often includes “near me,” immediate availability, and trust signals such as reviews and accessibility. A modern tech SEO service ensures your site loads fast, follows Google Search Essentials, aligns with WCAG accessibility standards, and adheres to U.S. regulations like FTC advertising guidelines.
Business Benefits You Can Expect
- Higher organic rankings for local and service-intent keywords
- Increased qualified traffic from Google’s local pack and organic results
- Faster page loads and stronger Core Web Vitals across devices
- Improved conversion rates via UX enhancements and CRO best practices
- Fewer technical errors and better index coverage in Google Search Console
- Future-ready site architecture that scales as you grow
Our Tech SEO Process
- Discovery & Baseline: We review your analytics, search console data, server logs, and competitive landscape in your Texas market.
- Technical SEO Audit: Deep diagnostics covering crawlability, indexation, site speed, mobile UX, Core Web Vitals, schema, canonicalization, redirects, and internal linking.
- Roadmap: Prioritized sprints for fixes and improvements (quick wins first), aligned to revenue goals.
- Implementation: Development and SEO teams collaborate on WordPress development, performance optimization, structured data, and content templates.
- Local Signals: GBP optimization, NAP consistency, local citations, and city/service area pages.
- Content & On-Page: Search-intent mapping, on-page SEO, internal linking, and conversion optimization.
- QA & Compliance: Testing against Google Search Essentials and accessibility guidelines (WCAG AA).
- Measure & Iterate: Dashboards for rankings, traffic, conversions, and pipeline impact; monthly iteration to compound gains.
Tech SEO Services We Provide
- Technical SEO Audits (crawl, indexation, Core Web Vitals, canonicalization, site architecture, log-file analysis)
- WordPress Development (lightweight theme builds, custom blocks, WooCommerce SEO, plugin rationalization)
- Site Speed Optimization (code splitting, image compression, WebP, lazy loading, CDN, server tuning)
- Local SEO (Google Business Profile, citations, review strategy, local schema, service area pages)
- On-Page SEO (search intent, semantic headings, internal linking, content templates, E-E-A-T)
- Schema Markup (LocalBusiness, Product, Service, FAQ, Breadcrumb, Review)
- Conversion Optimization (CRO) (UX improvements, navigation, forms, CTAs, A/B testing)
- Analytics & Attribution (GA4, Google Search Console, call tracking, events, dashboards)
- Security & Reliability (HTTPS, firewall, backups, uptime monitoring, staged deployments)
- Content Strategy & Editorial SEO (topic clusters, editorial calendars, multimedia SEO)
Comparison: Custom Website vs Template Website
| Custom Website (Texas-Optimized) | Template Website |
|---|---|
| Purpose-built for your services, local keywords, and conversion paths | Generic layouts not aligned to Texas search intent or niche funnels |
| Clean codebase improves Core Web Vitals and crawl efficiency | Bloated code, extra scripts, slower performance |
| Flexible site architecture and internal linking strategy | Rigid structure limits scale and topical authority |
| Built-in schema markup and ADA/WCAG accessibility patterns | Often lacks structured data and accessibility considerations |
| Higher initial investment; lower long-term maintenance | Lower upfront cost; potential higher long-term SEO/CRO costs |
| Launch timing aligned to SEO sprints and content plan | Faster to launch, but may require later rework |
Actionable Checklist: Tech SEO Readiness
- [ ] Verify GA4 and Google Search Console are installed and collecting data
- [ ] Pass Core Web Vitals on mobile (LCP, CLS, INP)
- [ ] Ensure mobile-first responsive design and fast Time to First Byte (TTFB)
- [ ] Generate/update XML sitemap and verify in Search Console
- [ ] Robots.txt permits key pages; block thin/duplicate or staging content
- [ ] Implement canonical tags and fix redirect chains (301s)
- [ ] Add LocalBusiness schema and consistent NAP across citations
- [ ] Optimize internal linking to key service and location pages
- [ ] Compress images, serve WebP/AVIF, and use a CDN
- [ ] Check accessibility against WCAG 2.1 AA for forms, contrast, and keyboard navigation
Pricing & ROI Factors in Texas
Budgets for a technology SEO agency engagement vary based on:
- Site Size & Complexity: Number of templates, languages, eCommerce, custom features
- Technical Debt: Legacy CMS, plugin bloat, slow hosting, poor code quality
- Market Competitiveness: Metro area competition (Austin, DFW, Houston) and CPC/keyword difficulty
- Content & Link Needs: Topic depth, topical authority, digital PR pace
- Speed & Security: Hosting tier, CDN, image/CDN strategy, security hardening
We typically structure engagements as fixed-scope sprints for audits and rebuilds, followed by monthly retainers for technical upkeep, content SEO, and CRO. ROI is measured through pipeline metrics: qualified leads, booked jobs, revenue per lead, and customer lifetime value.
Short Texas Examples
Example 1 (Austin Home Services): A local HVAC company struggled with slow mobile pages and duplicate location pages. After a technical SEO audit, template consolidation, and speed fixes (critical CSS, image optimization, CDN), their local pack visibility improved and calls increased during peak summer months.
Example 2 (Houston eCommerce): An online retailer migrated to a lightweight WordPress/WooCommerce build with product schema, improved faceted navigation, and better internal linking. Results included more product impressions from rich snippets and steadier organic revenue month over month.
Standards we follow: Google’s Search Essentials, WCAG accessibility guidelines, and FTC advertising rules for truthful marketing.
FAQ
What makes a tech SEO agency different from a traditional SEO company?
A tech SEO agency goes beyond keywords and content to fix the underlying site infrastructure—site architecture, speed, Core Web Vitals, schema, and accessibility—so search engines and users can trust and use your site. We pair development and SEO to deliver lasting gains.
How long until I see results from a tech SEO service?
Technical fixes can yield improvements in 30–90 days, especially for speed and indexation. Competitive rankings and conversion lifts typically build over 3–6 months as we implement content, internal links, and local signals alongside technical enhancements.
Do I need a new website to benefit from technical SEO?
Not always. Many wins come from an audit-led optimization: cleaning code, improving speed, fixing indexation, and enhancing UX. If your current platform is limiting performance, we may recommend a lightweight WordPress rebuild for long-term scalability.
How much does a technology SEO agency cost in Texas?
Audits and fixes can start with fixed-scope projects, while ongoing retainers vary by site size and competitiveness. Most Texas SMBs invest in a monthly program that covers technical upkeep, content SEO, and CRO to compound ROI over time.
How do you measure ROI from technical SEO?
We track rankings, organic sessions, and Core Web Vitals—but we prioritize business KPIs: qualified leads, calls, form fills, booked jobs, and revenue. GA4 and Search Console data are connected to dashboards for transparency.