If you’re a Texas business competing across Austin, Round Rock, Cedar Park, San Marcos, and the I‑35 corridor, you need more than keywords—you need a strategy that turns searches into sales. Prodigy Code is an Austin‑focused, Texas‑based web development and digital marketing company delivering SEO Austin programs that combine technical SEO audits, content strategy, local SEO, and conversion optimization to grow qualified traffic and leads.
Whether you’re searching for seo austin, seo austin tx, an austin seo firm, or a trusted austin texas seo company, we help Texas SMBs rank higher, convert better, and scale sustainably.
Why SEO Matters for Austin and Texas SMBs
Austin’s competitive landscape—tech startups, professional services, hospitality, healthcare, home services—means more search activity and more competitors bidding on the same keywords. Strategic search engine optimization Austin helps you win high‑intent searches, reduce reliance on paid ads, and build resilient growth.
- Capture “near me” and local intent with austin local seo and Google Business Profile optimization.
- Improve user experience (UX), Core Web Vitals, site speed optimization, and accessibility to convert more traffic.
- Combine organic and search engine marketing Austin (smart PPC) for full‑funnel coverage.
- Build brand authority via content marketing, digital PR, and ethical link building.
We align with U.S. best practices such as Google Search Essentials, WCAG accessibility guidelines, and FTC advertising guidelines to protect your rankings and reputation.
How Our Austin SEO Process Works
- Discovery & Goals: We clarify your revenue goals, service areas, and ICP (ideal customer profile), then benchmark competitors across Austin and Texas metros.
- Technical SEO Audits: Comprehensive crawl, indexation checks, site architecture, Core Web Vitals, mobile‑first indexing, structured data, and accessibility review.
- Keyword & SERP Intelligence: We map primary and secondary keywords (e.g., search engine optimization austin tx, seo services austin) to pages by intent.
- On‑Page Optimization: Content briefs, title/meta, headings, internal linking, media optimization, and conversion optimization on key landing pages.
- Local SEO: Google Business Profile, citation management, local link opportunities, service‑area pages, and review acceleration.
- Content Strategy: Topic clusters, FAQs, case studies, and bottom‑funnel assets to improve E‑E‑A‑T and close leads.
- Authority Building: White‑hat outreach, digital PR, and partnerships—no spam tactics.
- Analytics & CRO: GA4 + Google Tag Manager tracking, call tracking, and funnel testing to improve lead quality and ROAS.
- Reporting & Iteration: Clear monthly progress reports and roadmap adjustments based on data.
SEO Services We Offer in Austin, TX
Local SEO (Austin & Texas)
- Google Business Profile optimization, posts, services, and Q&A
- Citation management and NAP consistency across directories
- Local landing pages for neighborhoods and nearby cities
- Review strategy and reputation management
Technical SEO
- Site architecture, crawl budget, indexation, and log‑file analysis
- Core Web Vitals, page speed, image optimization, and caching
- Structured data (schema markup) for services, FAQs, products
- Accessibility aligned to WCAG guidelines
On‑Page SEO & Content Strategy
- Keyword research and content briefs aligned to user intent
- Conversion‑focused landing pages and service pages
- Topic clusters, pillar pages, and internal linking strategies
- E‑E‑A‑T signals: author bios, citations, case studies
WordPress SEO Austin
- Theme and plugin performance tuning, security hardening
- SEO‑friendly WordPress development and migrations
- WooCommerce SEO for Texas eCommerce retailers
- Schema, sitemaps, and canonical configuration
Search Engine Marketing (SEM) + SEO
- Paid search and remarketing to complement organic growth
- Landing page testing for better Quality Score and conversions
- Attribution modeling and budget allocation guidance
Analytics, Tracking, and Reporting
- GA4 and Google Tag Manager setup
- Call tracking and form analytics
- Goal, event, and conversion tracking implementation
- Monthly reporting with insights and action items
Looking for an austin seo expert or seo consultant austin? We provide tailored engagements from “done‑for‑you” to advisory—ideal for founders, in‑house marketers, and operations leaders.
What Affects SEO Pricing in Austin?
Costs vary by competition, website complexity, and goals. Typical ranges for seo services austin tx and broader search engine optimization companies austin tx include:
- Local SEO retainers: $1,500–$3,000+/month for single‑location local businesses
- Multi‑location or competitive niches: $3,000–$7,500+/month
- One‑time technical SEO audit: $3,000–$8,000+ depending on site size
- Content packages: Based on volume, research depth, and design assets
We’ll recommend a right‑sized plan after a quick discovery call and baseline audit.
Custom Website vs Template Website (SEO Impact)
| Factor | Custom Website | Template Website |
|---|---|---|
| Performance & Core Web Vitals | Optimized codebase; faster and leaner | Extra bloat; may require heavy tuning |
| Technical SEO Control | Full control of schema, sitemaps, and crawl paths | Dependent on theme/plugin limitations |
| UX & Conversion Optimization | Designed to match user journeys and brand goals | Generic layouts; requires customization |
| Scalability | Built to scale with content and features | Can become fragile as features grow |
| Total Cost of Ownership | Higher upfront, lower long‑term maintenance | Lower upfront, potential ongoing compromises |
Actionable Checklist: Get Ready for SEO in Austin
- Claim and fully optimize your Google Business Profile (services, categories, photos, Q&A).
- List your top 3–5 service areas (e.g., Austin, Round Rock, Cedar Park, San Marcos) and priority services.
- Gather reviews from Texas customers; respond to all reviews with location‑rich context.
- Ensure mobile‑first, responsive design and fast load times on 4G/5G.
- Set up GA4 and Google Tag Manager; track calls, forms, and quotes.
- Build a content calendar: FAQs, case studies, guides for Texas audiences.
- Fix technical basics: HTTPS, canonical tags, XML sitemaps, robots.txt, and schema.
- Align with FTC guidelines on testimonials and disclosures in marketing content.
Texas Mini Case Examples
Austin Home Services (Local SEO): After a local SEO overhaul—GBP optimization, service‑area pages, and review strategy—the company gained 58% more calls from the local pack and doubled “near me” impressions in 5 months.
Central Texas Healthcare Clinic (Content + Technical): A technical cleanup (Core Web Vitals, schema, accessibility) plus medically reviewed content led to a 120% increase in organic traffic and 75% more form submissions in 6 months.
Quick Definitions
Standards & References We Follow
Your Austin SEO Partner
From search engine optimization austin to wordpress seo austin, we combine engineering‑level technical work with marketing strategy that drives revenue. If you’re evaluating search engine optimization companies austin or need a seasoned seo consultant austin texas, let’s talk about a plan that fits your Texas market and budget.
FAQ
How long does SEO take to show results in Austin?
Most Austin SMBs begin seeing meaningful movement in 60–90 days, with compounding growth over 6–12 months. Timelines depend on competition, your site’s starting point, and how quickly we implement technical fixes, content, and local SEO. Highly competitive niches may take longer but often yield the best ROI over time.
What’s included in an Austin SEO audit?
Our SEO audit covers crawling and indexation, site architecture, Core Web Vitals and speed, schema markup, sitemaps and canonicals, on‑page SEO, content gaps, internal linking, Google Business Profile, citations, and backlink profile review. You’ll receive prioritized recommendations and a 90‑day action plan.
How much do SEO services cost in Austin, TX?
Typical retainers range from $1,500–$3,000+/month for single‑location local businesses and $3,000–$7,500+/month for competitive or multi‑location brands. One‑time technical audits often range from $3,000–$8,000+. We’ll tailor a plan to your goals and competition.
What’s the difference between Local SEO and traditional SEO?
Local SEO focuses on optimizing for map results and proximity‑based searches—Google Business Profile, citations, local reviews, and service‑area pages. Traditional SEO emphasizes organic rankings for non‑map results, broader content strategy, and technical performance. Most Austin SMBs benefit from both.
Do you offer WordPress SEO in Austin?
Yes. Our WordPress SEO services include performance tuning, technical SEO, schema, secure migrations, WooCommerce SEO, and content workflows. We optimize themes and plugins for speed, UX, and rankings while maintaining a clean, scalable codebase.