Looking for the best SEO specialist to grow your Texas remodeling, roofing, HVAC, or home-service business? Prodigy Code is a Texas-based web development and digital marketing company that helps local SMBs dominate the map pack and organic search. Whether you want to hire an SEO consultant, bring in a freelance SEO expert, or partner with a full-service agency, we’ll tailor a Texas-strong strategy that converts browsers into booked jobs.
Primary services: local SEO, content strategy, fast WordPress development, technical SEO, conversion rate optimization (CRO), and secure hosting. If you searched “seo specialist near me,” “hire SEO,” or “find SEO expert,” you’re in the right place.
What Texas Home-Service Businesses Need from the Best SEO Specialist
- Local visibility for high-intent searches (roof repair near me, HVAC tune-up, slab foundation repair, siding replacement, storm damage restoration).
- Strong E‑E‑A‑T signals and service pages aligned to code compliance, permits, and workmanship (think roof wind uplift ratings, R‑value insulation guides, moisture barrier tips).
- Fast, mobile-first pages with Core Web Vitals in the green and conversion-focused UX (clear CTAs, quotes, financing info, before/after galleries).
- Location pages that map to service areas across Dallas–Fort Worth, Houston, Austin, San Antonio, and coastal markets.
- Content that speaks to Texas climate realities—heat, humidity, hail, hurricanes, and high UV—impacting roofing, gutters, insulation, siding, and HVAC efficiency.
Tools and “Materials” We Use for High‑Performance Local SEO
- Google Search Console, Google Analytics 4, and Google Business Profile management
- Keyword research and topic modeling for services (roof replacement, asphalt shingles, masonry, drywall, gutters, radiant barrier insulation)
- Local citation building and NAP audits
- On‑page SEO for service pages, city pages, and storm damage FAQs
- Technical stack: schema markup (LocalBusiness, Service, FAQ), XML sitemaps, canonical tags, Core Web Vitals optimization
- Call tracking, form tracking, CRM integration, and review generation
- Secure, optimized WordPress builds with clean code, caching/CDN, and image compression
Our Texas‑Tuned SEO Process (Step‑by‑Step)
- Discovery & Audit: Baseline audit (technical, content, backlinks), competitor gap analysis, and market intent mapping across your service area.
- Strategy & Roadmap: Prioritize quick wins (map pack, GBP optimization) and foundational pages (roofing, HVAC, foundation, siding). Build a 90‑day plan.
- Technical Fixes: Improve site speed, fix crawl errors, set canonicals, tighten internal links, and add structured data.
- Texas‑Relevant Content: Publish service pages and blogs (e.g., “Storm damage roof inspection after hail,” “IRC permits vs. local ordinances,” “Insulation R‑value and radiant barrier for Central Texas heat”).
- Local Authority & Reviews: Build citations, optimize categories, generate Texas‑specific reviews, and display license numbers for trust.
- CRO & UX: Conversion‑first layouts: estimate forms, financing, galleries, warranty details, and change order policies to reduce friction.
- Measure & Scale: Track rankings, leads, phone calls, and ROI. Add nearby city pages and service niches (roof coatings, energy efficiency upgrades) as you grow.
Texas Scenario: Fast Wins After a Hailstorm (Dallas Contractor)
A Dallas roofing company needed “storm damage” leads after a hail event. We built a storm‑specific landing page, added FAQs on insurance scope of work and code compliance, optimized Google Business Profile with “hail damage repair” photos, and published a same‑day blog on asphalt shingles, wind uplift, and moisture barrier protection. Result: map‑pack visibility in 2 weeks and a 38% increase in calls.
Cost to Hire an SEO in Texas
- Freelance SEO expert: $800–$2,500/month for small scopes or $75–$150/hour.
- Hire SEO consultant (strategic): $1,500–$4,000/month or $150–$300/hour, typically includes roadmap and oversight.
- Hire SEO company (full‑service): $1,500–$6,500+/month depending on multi‑location, content volume, and web dev needs.
Freelancer vs Consultant vs Agency: Which Is Best?
| Option | Best For | Typical Cost | Speed to Execute | Pros | Cons |
|---|---|---|---|---|---|
| Freelance SEO Expert | Single‑location trades (handyman, masonry, gutters) | $800–$2,500/mo | Fast for small tasks | Flexible, budget‑friendly, “seo freelancers near me” availability | Limited bandwidth, may lack dev/CRO |
| SEO Consultant | Owners who can implement in‑house | $1,500–$4,000/mo | Moderate | Best SEO professional for strategy, training, QA | Requires staff to execute |
| SEO Company (Agency) | Multi‑service or multi‑city contractors | $1,500–$6,500+/mo | Fast, cross‑discipline | Top SEO experts + web dev + content + CRO in one place | Higher investment |
Pros and Cons by Hiring Model
Freelance SEO Services
- Pros: Agile, cost‑effective, great for targeted tasks.
- Cons: Single point of failure, variable depth in technical SEO or WordPress builds.
Hire SEO Consultant
- Pros: Strategic clarity, roadmap, QA of content on permits, code, and workmanship claims.
- Cons: You still need execution support.
Hire SEO Company
- Pros: End‑to‑end delivery—research, content, dev, schema, speed, CRO, and review ops.
- Cons: Higher monthly than a solo freelancer.
Texas‑Specific Considerations for Home‑Service SEO
- Climate and materials: Build content around extreme heat, humidity, UV, hail, and coastal storms. Include R‑value, radiant barrier, energy efficiency, asphalt shingles, and siding options.
- Codes and permits: Reference IRC and local ordinances when discussing code compliance, inspections, and change orders. See the International Code Council for IRC adoption (ICC IRC).
- Energy guidance: For insulation and HVAC pages, cite authoritative resources like Energy.gov Weatherization.
- Renovation safety: For older homes and painting/remodeling content, reference EPA RRP.
- Service area clarity: Use city pages for Dallas, Fort Worth, Houston, Austin, San Antonio, and suburbs. Emphasize emergency response for storm damage.
- Spanish‑speaking customers: Include terms like “agencia SEO freelance” and “especialista SEO freelance” to reach bilingual audiences.
Practical Homeowner‑Focused Website Checklist (for Texas Contractors)
Use this checklist to make sure homeowners quickly trust you and convert on your site:
- Show license, insurance, service areas, and emergency hours above the fold.
- Display recent Texas projects with before/after photos and a punch list of work completed.
- Publish code compliance and permits guidance (IRC references, local ordinances, inspections).
- Explain materials (asphalt shingles, siding, insulation, moisture barrier) with pros/cons and warranties.
- Add clear CTAs: “Request Estimate,” “Storm Damage Inspection,” “HVAC Tune‑Up.”
- Offer financing details and expected timelines (lead time, scope of work, change order policy).
- Add reviews with city names and embed Google reviews for social proof.
- Ensure fast load time, mobile‑friendly layout, and click‑to‑call buttons.
- Answer common questions on roofing, gutters, slab foundation, and HVAC maintenance.
- Provide a service area map and directions to your showroom/office if applicable.
FAQ
What makes Prodigy Code the best SEO specialist for Texas home-service SMBs?
We combine Texas-local expertise with full-stack delivery: technical SEO, content, fast WordPress builds, schema, and CRO. Our plans target real homeowner intent—storm damage, permits, code compliance, energy efficiency—so you win the map pack and convert calls into booked jobs.
How much does it cost to hire an SEO consultant or freelance SEO expert in Texas?
Freelance SEO services typically range from $800–$2,500/month, while an SEO consultant runs $1,500–$4,000/month. A full-service SEO company is usually $1,500–$6,500+/month depending on locations, content volume, and development needs.
How long until I see SEO results?
Quick wins like Google Business Profile and on-page fixes can move the needle in 30–60 days. Competitive city keywords and multi-location growth often take 3–6 months, with compounding gains after 6–12 months as content, links, and reviews build.
Do I still need an SEO company if I already run ads?
Yes. Ads stop when budgets stop. Organic SEO and local search build durable visibility, lower blended cost per lead, and increase trust. Many Texas contractors use both: ads for immediacy, SEO for sustained growth.