Texas businesses deserve Texas-tough digital results. If you’re searching for the best SEO agency in Texas, Prodigy Code delivers sustainable growth with technical SEO, local SEO, conversion-focused web development, and content strategies tailored to the Lone Star State’s competitive markets.
Serving: Austin, Dallas–Fort Worth, Houston, San Antonio, El Paso, Plano, Arlington, and statewide.
What “Best SEO Agency in Texas” Really Means
“Best” isn’t a slogan—it’s outcomes. The best SEO agency in Texas aligns strategy with your revenue targets, understands regional search patterns, and integrates development, analytics, and conversion optimization. Whether you’re aiming for statewide SEO ranking in Texas or dominating local SERPs in your city, we build a roadmap you can measure.
Core SEO pillars that win in Texas
- Technical SEO: Site speed optimization, Core Web Vitals, clean architecture, secure HTTPS, mobile-first indexing, robots.txt and sitemap health.
- On-page SEO: Search-intent-driven content, internal linking, schema markup, semantic keywords, and UX improvements.
- Authority building: Local citations, digital PR, safe link building, and brand mentions that pass real value.
- Local SEO: Google Business Profile optimization, reviews, NAP consistency, and city-specific landing pages for Texas markets.
- Conversion rate optimization (CRO): UX, responsive design, A/B testing, and analytics to turn traffic into leads and sales.
Benefits for Texas Businesses
- More qualified traffic from high-intent keywords and local SEO (e.g., “roof repair in Dallas” or “Houston med spa”).
- Better user experience with responsive design and faster pages that meet Google’s expectations.
- Higher conversion rates via CRO, UX, and content designed for leads and sales—not just clicks.
- Measurable ROI through GA4 and Google Tag Manager, with tracking for calls, form fills, and eCommerce revenue.
- Compliance-aware strategies aligned with Google Search Essentials, WCAG accessibility, and FTC advertising guidelines.
In Texas, local competition is fierce—oil and gas, healthcare, legal, real estate, restaurants, home services, and tech startups all compete for the top spots. We help you stand out with Texas search engine optimization tuned to your niche and city.
Our SEO Process
1) Discovery & Market Analysis
We map your products/services to California—just kidding—to Texas-specific demand, competitor strategies, and seasonal trends across cities like Austin, Dallas, and Houston. We use keyword research, SERP features analysis, and audience insights to set realistic goals.
2) Technical SEO Audit & Fixes
We run comprehensive technical SEO audits: crawlability, indexation, Core Web Vitals, site speed optimization, canonicalization, structured data, and security. We fix issues in WordPress development, Shopify, WooCommerce, and custom stacks.
3) On-Page Optimization
We align pages to search intent, refine headers and metadata, improve internal linking, and implement schema markup for FAQs, products, and services. Clean, readable, and conversion-oriented.
4) Content Strategy & Production
We build editorial calendars for Texas markets—service pages, local landing pages, and blog content. Content is layered: awareness, consideration, decision. We incorporate LSI and semantic keywords naturally to improve topical authority.
5) Local SEO for Texas
We optimize your Google Business Profile, manage citations (Yelp, BBB, and industry sites), handle reviews, and build city pages (e.g., “Plumber in Plano”). Local pack visibility is a must for brick-and-mortar and service-area businesses.
6) Authority Building & Digital PR
We focus on quality over quantity: relevant links, brand mentions, and partnerships. No spam. Our approach protects your domain while growing authority.
7) Measurement, Reporting & Iteration
Monthly reporting on rankings, traffic, assisted conversions, and revenue impact. We use GA4, Tag Manager, and dashboards to show what’s working and where to double down.
SEO Services We Offer in Texas
- Local SEO and Google Business Profile optimization
- Technical SEO audits and implementation
- On-page SEO and content optimization
- Content strategy and content marketing
- WordPress development and landing page design
- eCommerce SEO (Shopify, WooCommerce) and product schema
- Site speed optimization and Core Web Vitals improvements
- Analytics setup (GA4), Google Tag Manager, and event tracking
- CRO: A/B testing, heatmaps, and funnel analysis
- Link earning, digital PR, and citation management
- PPC and SEO integration for full-funnel growth
- Accessibility and compliance (WCAG) considerations
Looking for a Texas SEO expert who can also ship high-performing pages? Our dev+SEO approach means your site is built to rank and convert from day one.
Comparison: Custom Website vs. Template Website
| Factor | Custom Website | Template Website |
|---|---|---|
| SEO Foundation | Built for technical SEO, clean code, optimal site architecture | May include bloat; limited control over technical details |
| Performance | Faster; easier Core Web Vitals wins | Often slower due to plugins and heavy themes |
| UX & CRO | Tailored user flows and conversion paths | Generic layouts; requires customization to convert well |
| Scalability | Future-proofed with modular components | Harder to scale cleanly |
| Time to Launch | Longer but higher lifetime ROI | Faster initial launch; may cost more to fix later |
| Best For | Serious growth goals and competitive markets | Early-stage or budget-limited projects |
Pricing & ROI: What Influences Cost in Texas
Every campaign is scoped to your goals and market. Common factors that influence investment include:
- Competition level in your city and industry
- Website complexity (custom vs. template; CMS; eCommerce)
- Content volume and cadence (service pages, blogs, location pages)
- Link acquisition difficulty and digital PR needs
- Regulatory sensitivity (legal, medical) and required disclosures
- Multilingual (e.g., English/Spanish) for broader Texas reach
- Timeline and resource availability
We’ll provide a transparent proposal with milestones, so you know exactly how your budget maps to deliverables and outcomes.
Texas Snapshots: Real-World Examples
Austin Med Spa (Local SEO + CRO)
Goal: Book more consultations. We rebuilt key landing pages with responsive design, improved page speed, implemented review schema, and optimized the Google Business Profile. Result: 128% increase in local organic calls in 5 months; 84% growth in top-3 map pack rankings.
Dallas HVAC Company (Technical SEO + Content)
Goal: Dominate seasonal keywords. We fixed crawl issues, added service-area pages, and launched an FAQ hub with structured data. Result: 93% growth in organic leads YoY and first-page visibility for “AC repair Dallas” variants.
Actionable Checklist: Get Ready for SEO Success
- Claim and optimize your Google Business Profile with accurate NAP and services
- Identify 3–5 high-value services and map keywords to each
- Audit your site speed and Core Web Vitals; fix obvious bottlenecks
- Create or improve location pages for each Texas city you serve
- Set up GA4 and Tag Manager with conversion tracking
- Gather at least 10 recent customer reviews per location
- Build internal links between related services and blogs
- Add schema markup (FAQ, product/service, local business)
- Ensure accessibility basics (alt text, contrast, keyboard navigation)
- Plan monthly content and link-earning activities
Ready to outrank competitors with a Texas SEO firm that builds for performance? Request a free Texas SEO audit.
Standards and Resources We Follow
FAQ
How long does SEO take to show results in Texas?
Most Texas businesses see meaningful movement in 60–90 days, with compounding growth at 4–6 months. Highly competitive niches or multi-city campaigns may take longer, but early wins often come from technical fixes and local SEO.
What’s the difference between local SEO and traditional SEO?
Local SEO targets map pack visibility and city-based keywords using Google Business Profile and citations, while traditional SEO emphasizes broader organic rankings. Most Texas SMBs need both to maximize calls, visits, and online leads.
How do you measure SEO ROI?
We track rankings, organic sessions, and most importantly, conversions: calls, forms, booked appointments, and revenue. GA4 and Tag Manager let us attribute results to specific pages and campaigns so you can see what drives ROI.
Do I need a new website to rank?
Not always. If your site can meet technical SEO standards, we optimize what you have. If it’s slow, bloated, or blocking growth, we’ll recommend a performance-first rebuild that improves UX, Core Web Vitals, and conversion rates.
Which industries do you specialize in across Texas?
Home services, legal, healthcare, med spa, real estate, restaurants, eCommerce, SaaS, and professional services. Our Texas SEO experts adapt strategy to your niche and city to win both local and statewide rankings.