Looking for a search engine optimisation consultant who understands Texas markets and the realities of small and mid-sized businesses? Prodigy Code helps local companies across Dallas–Fort Worth, Austin, Houston, San Antonio, and beyond win more customers through practical, data-driven SEO, web development, and conversion optimization. Whether you call it “search engine optimisation” (UK) or “search engine optimization” (US), you’ll get the same outcome: measurable growth.
Who we help: service pros, home services, healthcare, legal, professional services, retail, restaurants, B2B, eCommerce, and startups.
What a Search Engine Optimisation Consultant Does
An SEO consultant specialist helps your business get discovered by the right people at the right time. At Prodigy Code, we combine technical SEO audits, content strategy, local SEO, website development, and conversion optimization to improve rankings, traffic quality, and leads. If you’ve searched for “seo optimization experts,” “google search engine consultants,” or even the French term “consultant referencement google,” you’re in the right place.
Technical SEO ensures search engines can crawl, render, and index your site efficiently. It covers site architecture, Core Web Vitals, structured data, mobile-first readiness, and page speed.
Local SEO improves visibility in location-based searches (e.g., “near me”), optimizing your Google Business Profile, local citations, localized content, and reviews to drive calls and foot traffic.
CRO increases the percentage of visitors who take action (call, book, buy) using UX improvements, copy testing, A/B tests, and analytics insights.
Business Benefits
- Qualified leads, not just clicks: Capture buyers already searching for your services in Texas.
- Local dominance: Outrank regional competitors on maps and in organic results.
- Better user experience: Faster, mobile-friendly pages that convert.
- Lower acquisition costs: Organic search compounds over time and can reduce reliance on paid ads.
- Actionable reporting: GA4 dashboards track calls, form fills, revenue, and ROI.
Our Texas-Focused SEO Process
1) Discovery and Goal Setting
We align on business goals, service areas, and your competitive landscape in Texas metros and smaller cities.
2) Technical SEO Audit
We run a deep dive on crawlability, Core Web Vitals, indexation, structured data, site architecture, and accessibility compliance.
3) Local and Commercial Keyword Research
We identify “money” terms with local intent like “emergency AC repair in Dallas” or “Austin estate planning attorney,” mapping them to your service pages and blog content.
4) On-Page Optimization
We optimize titles, headings, internal links, schema markup, and UX to align with Google Search Essentials and user needs.
5) Content Strategy and Production
We create helpful, conversion-focused content: service pages, location pages, FAQs, and guides that build topical authority.
6) Local SEO + Reputation
We optimize your Google Business Profile, manage NAP consistency, build citations, and implement a review strategy.
7) Speed, UX, and Conversion Optimization
We improve page speed, navigation, responsive design, and calls-to-action. We test forms, chat, scheduling, and checkout UX.
8) Ethical Link Acquisition
We earn high-quality links via digital PR, partnerships, and content—no spammy tactics.
9) Analytics, Reporting, and Iteration
Monthly reporting with GA4, Search Console, and call tracking. We prioritize actions that move revenue, not vanity metrics.
Features and Services
- Technical SEO audits and remediation
- Local SEO and Google Business Profile optimization
- Content strategy, copywriting, and blog/article creation
- WordPress development and Shopify SEO
- Site speed and Core Web Vitals optimization
- Schema markup and rich results implementation
- Conversion optimization (CRO), UX, and A/B testing
- Analytics setup (GA4, Google Search Console), dashboards, and call tracking
- Accessibility improvements aligned to WCAG
- Ecommerce SEO, category architecture, and faceted navigation best practices
You might know these roles by different names: seo marketing expert, seo optimize expert, seo for consultants, or google search engine consultants. Regardless of the label, our responsibility is to grow your pipeline with dependable organic traffic.
Comparison: Custom Website vs Template Website (SEO Impact)
| Factor | Custom Website | Template Website |
|---|---|---|
| SEO Flexibility | Full control of schema, site architecture, and performance. | Limited customization; risk of bloated code. |
| Core Web Vitals | Optimized for LCP, CLS, INP from the start. | Often slower; requires heavy optimization. |
| Scalability | Designed for growth, content silos, and interlinking. | Structure constraints can bottleneck growth. |
| Accessibility | Easier to align with WCAG from day one. | Inconsistent; remediation may be tedious. |
| Cost & Timeline | Higher upfront, longer timeline. | Lower upfront, faster launch. |
Actionable SEO Checklist for Texas SMBs
- Claim and fully optimize your Google Business Profile with service areas and categories.
- Ensure NAP consistency across directories (name, address, phone).
- Fix technical blockers: broken links, 404s, duplicate titles, slow pages.
- Add local service pages (e.g., “Roof Repair in Plano”) and FAQs.
- Implement schema markup: Organization, LocalBusiness, Service, FAQ.
- Improve Core Web Vitals: compress images, preconnect, lazy load, reduce JS.
- Design for mobile-first: responsive design, click-to-call, simple forms.
- Collect and respond to reviews; showcase testimonials with consent.
- Track conversions with GA4 and call tracking; set up goals/events.
- Build local links via partnerships, sponsorships, and Texas community pages.
Pricing Factors in Texas
Budgets vary by competition (e.g., personal injury law in Houston vs. boutique retail in Waco), site size, and goals. Typical investments for Texas SMBs:
- Monthly SEO consulting retainers: $1,500–$5,000+
- Local SEO packages (maps + on-page): $1,200–$3,000+/month depending on locations
- Technical SEO projects/audits: $3,000–$10,000+ based on complexity
- Custom SEO-driven website builds: $7,500–$30,000+ depending on scope
We tailor proposals to your market, timeline, and ROI targets. Transparent milestones and reporting included.
Quick Texas Examples
- DFW HVAC contractor: After a technical SEO audit, Core Web Vitals improvements, and new service-area pages, organic calls increased 58% in 6 months.
- Austin boutique eCommerce: Replatformed to fast, responsive WordPress with CRO testing, resulting in a 32% lift in organic revenue in one quarter.
Standards and Best Practices We Follow
We align with U.S. standards and guidance to protect your brand and performance:
Google Search Essentials,
WCAG accessibility guidelines,
and
FTC advertising & endorsement guidelines.
FAQ
What does a search engine optimisation consultant do for Texas small businesses?
We combine technical SEO, local SEO, content strategy, and conversion optimization to increase qualified traffic and leads from Texas markets. That includes audits, on-page fixes, Google Business Profile optimization, content creation, ethical link building, and analytics to prove ROI.
How much does SEO consulting cost in Texas?
Most Texas SMBs invest $1,500–$5,000+ per month for ongoing SEO consulting, depending on competition, locations, and goals. One-time audits often range from $3,000–$10,000+, and custom SEO-focused websites can range from $7,500–$30,000+ based on scope.
How long does SEO take to show results?
Most businesses see early traction within 60–90 days and meaningful gains in 4–6 months. Competitive niches or multi-location brands may require 6–12 months for top positions. We prioritize quick wins while building durable, long-term growth.
Do I need a new website for SEO or can you optimize my current site?
We can usually optimize your existing site first. If templates, performance, or architecture limit results, we’ll propose a phased redesign that preserves rankings while improving speed, UX, and conversion rates.
How will you measure ROI from SEO?
We track calls, form submissions, booked jobs, and revenue with GA4, Search Console, and call tracking. Dashboards tie keyword and page performance to meaningful business outcomes, not just traffic.