Texas businesses deserve digital platforms that convert. Prodigy Code delivers full-stack website development and SEO services tailored to competitive markets across Austin, Dallas–Fort Worth, Houston, San Antonio, and beyond. If you’re seeking a results-driven web design and SEO agency that understands Texas search trends and local buyers, you’re in the right place.
Why Combine Website Development and SEO?
Great design without visibility leaves money on the table. Visibility without a fast, conversion-focused site wastes ad spend. Prodigy Code integrates web development and SEO services so your site ranks, loads fast, and turns visitors into customers.
For deeper diagnostics and implementation support, explore our Texas tech SEO agency approach.
Key synergies we build into every project
- Responsive design and mobile-first indexing readiness
- User experience (UX) that supports conversion optimization
- WordPress development or Shopify builds engineered for speed
- On-page SEO with semantic content and internal linking
- Local SEO with Google Business Profile optimization
- Technical SEO audits and page speed optimization
- Analytics, conversion tracking, and A/B testing
We follow Google Search Essentials, align with WCAG accessibility best practices, and respect FTC advertising guidelines.
Business Benefits for Texas SMBs
- Higher rankings for high-intent “near me” keywords across your Texas service areas
- Faster load times and better Core Web Vitals, improving both SEO and conversions
- More qualified leads from local SEO, content marketing, and PPC landing pages
- Improved credibility via consistent branding, reviews, and local citations
- Scalable site architecture for new locations (Austin, DFW, Houston, San Antonio)
- Measured growth with GA4 dashboards, call tracking, and CRM integration
Our Process: From Strategy to Ongoing Growth
- Discovery & Market Research – We analyze your competitors in your Texas cities, identify search demand, and map buyer journeys.
- Strategy & Roadmap – Keyword strategy, information architecture, and content plan built for local intent and service pages.
- UX/UI & Wireframes – Conversion-first layouts, clear calls-to-action, and accessibility-minded design.
- Development – WordPress development or Shopify with clean code, schema markup, and speed-first build.
- On‑Page & Technical SEO – Title/meta optimization, internal linking, Core Web Vitals tuning, and structured data.
- Local SEO – Google Business Profile optimization, citation management, localized content, and review strategy.
- Content & CRO – Service pages, blogs, and landing pages paired with A/B testing and conversion tracking.
- Launch & QA – Redirects, analytics tagging, sitemap submission, and final QA.
- Ongoing Optimization – Rank tracking, link earning, content refreshes, PPC management, and reporting.
Features & Services (Web Design and SEO Services)
As a Texas-focused website designing SEO company and seo and internet marketing company, we offer a comprehensive suite designed to grow your pipeline:
- Custom website design, responsive design, and UX/UI
- WordPress and headless CMS builds; Shopify eCommerce
- Local SEO, on-page SEO, technical SEO audits, and link building
- Page speed optimization and Core Web Vitals improvements
- Google Business Profile optimization and local citation management
- Content strategy, blog creation, and service area pages
- Conversion optimization (CRO), landing pages, and A/B testing
- PPC advertising management (Google Ads, Microsoft Ads)
- Analytics & dashboards (GA4, Google Tag Manager, call tracking)
- CRM and marketing automation integrations (HubSpot, Zoho, etc.)
- ADA/WCAG accessibility improvements
- Security, hosting, and ongoing maintenance
Comparison: Custom Website vs Template Website
| Criteria | Custom Website | Template Website |
|---|---|---|
| Timeline | 6–12+ weeks | 2–5 weeks |
| Initial Cost | Higher (tailored build) | Lower (prebuilt theme) |
| Performance & Core Web Vitals | Optimized for speed | Varies; often needs extra tuning |
| SEO Flexibility | Full control (schema, IA, modules) | Limited by theme structure |
| Scalability | Built for growth (multi-location) | May require rework to scale |
| Brand Differentiation | Unique and on-brand | Can feel generic |
| Compliance (WCAG, FTC) | Easier to bake-in standards | Depends on theme quality |
| Maintenance | Streamlined with custom components | Plugin/theme conflicts more likely |
Pricing Factors & Typical Ranges
Budgets vary by scope, competition, and speed-to-market. Here are typical Texas SMB ranges to help planning:
- Custom WordPress Website: $8,000–$40,000+ depending on pages, features, and integrations
- Template-Based Website: $3,000–$8,000 for small sites with light customization
- Local SEO (Monthly): $900–$2,500 for single-location; multi-location from $2,000+
- Comprehensive SEO (Monthly): $1,500–$5,000+ for content, links, and technical work in competitive niches
- Technical SEO Audit (One-Time): $2,000–$6,000+
- PPC Management (Monthly): $750–$2,500+ management fee (ad spend separate)
Planning a new build? Start with the fundamentals of Website Structure for SEO to map IA, URLs, and internal links that scale with your Texas growth.
If you’re focused on Central Texas, our Waco SEO programs combine local optimization, technical fixes, and conversion‑focused content to turn nearby searches into calls.
Need a precise estimate? Contact Prodigy Code for a tailored proposal aligned to your Texas market.
Two Short Texas Examples
1) Austin HVAC Contractor (Lead Gen)
Scope: Template-to-custom rebuild, local SEO, GBP optimization, and landing page CRO. Outcome (6 months): 52% increase in organic calls, 31% lower cost per lead across Google Ads due to better Quality Scores. Results vary by niche and competition.
2) Houston Boutique Law Firm (Multi-Service)
Scope: Custom WordPress, service-area pages for Houston suburbs, review strategy, and technical SEO. Outcome (9 months): 4x growth in top‑3 local pack terms and 2.3x organic consultation requests. Results vary by niche and competition.
Texas Local SEO & Website Launch Checklist
- [ ] Confirm keyword map for each service and city (Austin, DFW, Houston, San Antonio)
- [ ] Build fast, responsive templates; verify Core Web Vitals in PageSpeed Insights
- [ ] Implement on-page SEO (titles, metas, H1–H3s, internal links, schema)
- [ ] Publish city/service pages with localized FAQs and CTAs
- [ ] Set up Google Business Profile; add categories, services, photos, and UTM links
- [ ] Ensure NAP consistency across citations (Yelp, BBB, chamber directories)
- [ ] Configure GA4, Tag Manager, and call tracking with conversion goals
- [ ] Launch review acquisition workflow; respond to all reviews
- [ ] Create bilingual/Spanish pages when relevant to your market
- [ ] Schedule monthly reports and quarterly strategy reviews
FAQ
What’s included in your website development and SEO services?
We include strategy, UX/UI, custom WordPress or Shopify development, technical SEO, on-page optimization, local SEO, content support, analytics setup, conversion tracking, and ongoing optimization. Optional add-ons include PPC, link building, and maintenance hosting. For a line-by-line breakdown of deliverables, see our SEO services description for Texas businesses.
How long before we see SEO results in Texas markets?
Most Texas SMBs see meaningful traction in 3–6 months, with competitive metros (Houston, Austin, DFW) taking 6–12 months for top rankings. Timelines depend on competition, content velocity, and link earning. We focus on quick wins while building long-term authority.
Do you work with existing websites or only new builds?
Both. We can perform a technical SEO audit, tune speed and Core Web Vitals, refresh design, and optimize content on your current site—or plan a phased redesign that preserves SEO equity while improving UX and conversions.
What platforms do you support?
We specialize in WordPress development for service SMBs and Shopify for eCommerce. We also consult on headless CMS, landing page builders, analytics stacks, and CRM integrations such as HubSpot or Zoho.
How do you price projects and retainers?
We scope based on goals, competition, features, and timeline. Websites range from $3k–$40k+ depending on complexity. Monthly SEO typically ranges from $900–$5k+. We’ll provide a transparent proposal aligned with your Texas market and growth targets.