Looking for a Texas-based seo ppc agency that actually drives calls, form fills, and booked jobs? Prodigy Code helps local businesses—especially home services like roofing, HVAC, plumbing, electrical, remodeling, and foundation repair—win more high-intent customers with a balanced mix of SEO and Google Ads. As an award winning ppc agency and full-stack web development partner, we build fast, conversion-focused sites and execute precise ppc seo services tailored to Texas markets, seasons, and budgets.
Whether you’re in Dallas–Fort Worth, Houston, Austin, San Antonio, or the Rio Grande Valley, we design strategies that respect Texas realities: heat, humidity, storm damage spikes, long driving distances, and local ordinances. If you’ve compared seo and ppc companies before, you’ll notice the difference: practical planning, clear pricing, and measurable ROI.
Why Texas Businesses Trust a Local PPC Digital Marketing Agency
- Search intent mastery: Service-area SEO and PPC tuned for “near me,” emergency, and storm-related searches (e.g., roof repair after hail).
- Conversion-first websites: WordPress builds that nail Core Web Vitals, ADA-friendly UX, call tracking, and lightning load speeds in Texas heat.
- Transparent reporting: GA4, Looker Studio dashboards, and phone recording attribution connecting keywords to booked jobs and revenue.
- Seasonal playbooks: Campaign shifts for hurricane season on the Gulf Coast, summer HVAC rush, and spring remodeling demand.
- Local compliance and credibility: NAP consistency, permits/inspections content, reviews, and project galleries for trust.
Tools and “Materials” We Use to Build Your Pipeline
Core Platforms
- Google Ads, Local Services Ads (LSA), Microsoft Ads
- GA4, Google Search Console, Google Business Profile
- SEMrush/Ahrefs, Screaming Frog, PageSpeed Insights
- WordPress, Webflow, custom development (schema, APIs)
- CallRail/WhatConverts, HubSpot/Zoho CRM, Zapier
Marketing Assets (“Materials”)
- SEO site architecture, service-area pages, city pages
- Landing pages with before/after photos (roofing, siding, drywall, masonry)
- Ad copy frameworks for emergency services (leaks, storm damage)
- Video shorts for inspections, permits, and safety checks
- Structured data: LocalBusiness, Service, FAQ, Review schema
Our SEO + PPC Process (Built for Texas)
- Business discovery: Services (roofing, HVAC, plumbing, electrical), margins, service radius, and busy/slow seasons.
- Technical audit: Crawl, indexation, Core Web Vitals, mobile UX, site security, ADA accessibility.
- Keyword + intent mapping: Emergency vs. non-urgent, inspections, permits, renovation vs. repair (e.g., kitchen remodel, bathroom remodel), energy-efficient windows, insulation, gutters, decking.
- Content + location buildout: City pages (Houston, Katy, Sugar Land), storm damage FAQs, financing pages, and project galleries.
- PPC launch: Search + Performance Max, call-only ads, LSA; dedicated landing pages per service (foundation repair, crawl space and attic ventilation).
- Tracking + QA: Call tracking numbers, form attribution, CRM pipelines, revenue tags, and conversion audits.
- Optimization sprints: Negative keywords, bid adjustments by device and ZIP, Quality Score improvements, GBP updates.
- Scale and defend: Add services/areas, remarketing, review velocity, and SERP feature coverage (Local Pack, FAQs).
SEO vs. PPC: Which Should You Use and When?
| Factor | SEO | PPC |
|---|---|---|
| Speed to Results | Medium to slow (3–6+ months) | Fast (same week) |
| Cost Control | Fixed monthly investment | Daily budgets, CPC bidding |
| Sustainability | Compounds over time | Stops when budget stops |
| Targeting | Content/organic SERPs | Keywords, audience, geo, schedule |
| Texas Seasonality | Plan content for storms, heat | Surge spend for hail, hurricanes |
| Best Use | Authority, reviews, long-term growth | Emergency services, promos, new markets |
Pricing: What Texas SMBs Typically Invest
- Local SEO retainers: $1,500–$4,000/mo for small to midsize service areas (content, technical, link earning, GBP, reporting).
- PPC management: 12%–20% of ad spend (min $750/mo) or fixed fees. Typical Texas home services ad spend: $2,000–$15,000/mo by market.
- Web development: Conversion-first WordPress sites from $6,500–$25,000 depending on size, integrations, and custom features.
- Landing pages: $600–$1,200 per CRO-optimized page including copy, design, and tracking.
We’ll model CAC and target CPA by service line (e.g., HVAC install vs. repair), then forecast lead volumes based on your market (DFW vs. Lubbock differs). Clear scopes, no surprises.
Pros and Cons at a Glance
SEO Pros
- Compounding traffic and lower long-term CAC
- Brand trust via reviews, case studies, and rich results
- Own the funnel with helpful content (permits, inspections, financing)
SEO Cons
- Slower ramp-up; needs consistent content/links
- Algorithm updates can shift rankings
PPC Pros
- Immediate lead flow; high-intent targeting
- Control by ZIP, hour-of-day, device, and audience
- Perfect for emergencies (leaks, storm damage, electrical outages)
PPC Cons
- Costs rise in competitive metros
- Leads stop when budget stops; requires tight optimization
Texas-Specific Considerations
- Climate impacts demand: Heat waves drive HVAC searches; hail/hurricanes spike roofing, gutters, siding, and insurance-related queries.
- Energy efficiency content: Pages on insulation, weatherization, and energy-efficient windows convert in summer. See EnergySaver guidance from the U.S. Department of Energy
here. - Codes and credibility: Reference applicable provisions of the International Residential Code (IRC) when educating homeowners about renovations and inspections (see IRC overview
here). - Storm preparedness: Publish hurricane/hail checklists and emergency landing pages; the EPA’s disaster resources are a helpful reference
here. - Local SEO essentials: Service area pages, consistent NAP, localized FAQs (permits, inspections, financing), and robust Google Business Profile photos and Q&A.
Real Texas Example: Roofing + HVAC
A Dallas roofing contractor wanted more storm damage jobs. We built “hail repair” landing pages tied to specific suburbs, added before/after galleries (shingles, decking, underlayment), optimized their Google Business Profile, and ran PPC that activated when hail alerts hit. Result: CPA cut by 34%, 3.2x more qualified calls during storms.
A Houston HVAC company struggled with slow summer dispatch. We launched PPC for AC repair with call-only ads after 5 pm, created SEO content on insulation, attic ventilation, and energy rebates, and redesigned pages to surface financing and same-day service. Result: +68% form fills, calls up 52%, and stronger organic rankings for “AC repair near me.”
Homeowner-Ready Website & Marketing Checklist (Texas Edition)
- Fast, mobile-first site with tap-to-call and sticky contact bar
- Clear service areas and city pages (with maps and neighborhoods)
- Emergency pages for leaks, storm damage, and after-hours service
- Project galleries: roofing, siding, drywall, masonry, kitchen remodel, bathroom remodel
- Trust signals: licenses, insurance, permits guidance, inspections process
- Reviews widget and “request estimate” form above the fold
- Educational FAQs on energy-efficient windows, insulation, weatherization
- Financing options and warranty details
- Call tracking numbers and form attribution installed (GA4)
- Google Business Profile fully optimized (photos, products/services, Q&A)
- Remarketing tags set for abandoned quotes and returning visitors
- Content on seasonal maintenance and storm readiness for Texas climate
Work With Prodigy Code
If you want a Texas-first partner that blends web development, SEO, and paid media with practical, homeowner-focused content, let’s talk. We’re one of the seo and ppc companies that backs strategy with engineering—sites that rank, ads that convert, and reporting that proves ROI.
FAQ
What’s the difference between SEO and PPC for Texas home services?
SEO builds long-term visibility in organic results and the Local Pack, great for sustained lead flow across services and cities. PPC generates immediate leads with precise control over keywords, ZIP codes, and schedules—ideal for emergencies like storm damage or AC outages. Most Texas contractors perform best with both: SEO for compounding growth and PPC for fast wins and seasonal surges.
How much should a local Texas business budget for PPC?
Typical ad spend ranges from $2,000–$15,000 per month by market and service line, plus 12%–20% management (or a fixed fee). Metro areas like DFW or Houston trend higher CPCs than smaller markets. We set target CPA by service (e.g., HVAC installs vs. repair) and scale only when ROI is proven.
How long does local SEO take to show results?
Expect meaningful gains in 3–6 months for well-built sites and faster for brands with strong reviews and clear service focus. Competitive niches and larger metros can take longer. We prioritize technical fixes, Local Pack optimization, and service-area content to accelerate outcomes.
Do you rebuild websites or work with what we have?
Both. If your current site can support Core Web Vitals, accessibility, and conversion best practices, we’ll improve it. If not, we’ll propose a fast, conversion-focused rebuild in WordPress, keep your URLs where possible, and migrate with zero loss of tracking and rankings.