Should my seo blog target beginners or my target audience​?

Your SEO blog should primarily target your target audience, but incorporating beginner-friendly content can be a strategic way to expand your reach. Here’s how to decide and balance the two:

When to Target Beginners:

1. Building Awareness:
   Beginner-level content helps attract users who are new to your niche, offering an opportunity to nurture them into customers.
   Example: “SEO Basics: How to Rank Your Website in 2024.”
2. Broadening Your Audience Funnel:
   Beginners are often at the top of the marketing funnel. By providing foundational knowledge, you can establish your brand as a trusted resource.
3. SEO Keyword Strategy:
   Beginner-focused keywords often have lower competition, making them easier to rank for.

When to Target Your Core Audience:

1. Higher Conversion Potential:
   Content tailored to your target audience addresses their specific needs, making it more likely to convert readers into customers.
   Example: “Advanced SEO Strategies for E-commerce Businesses.”
2. Expert Positioning:
   Writing for your target audience solidifies your authority in the niche, especially if they are already familiar with basic concepts.
3. Relevance to Your Offering:
   Targeted content ensures you attract readers who are most likely to benefit from your products or services.

How to Balance Beginner vs. Targeted Content:

1. Create a Content Funnel:
   • Beginner Content: Educational and broad, aimed at building awareness (e.g., guides, tutorials).
   • Intermediate/Advanced Content: In-depth articles targeting your primary audience with actionable insights.
2. Use Segmented Keywords:
   Target a mix of beginner-friendly and niche-specific keywords.
   Example:
   • Beginner Keyword: “What is SEO?”
   • Advanced Keyword: “E-commerce SEO strategy for 2024.”
3. Include Internal Links:
   Use beginner content to guide readers to advanced content, creating a seamless pathway toward your targeted offerings.

Final Recommendation:

• If your goal is awareness and growth, write for beginners.
• If your goal is conversions and expertise, focus on your target audience.
• Hybrid Approach: Dedicate ~30% of your blog to beginner content and ~70% to your target audience.