In Google Analytics 4 (GA4), the benchmark engagement rate for SEO content depends on your industry, audience, and goals. However, general benchmarks can provide a guideline:
General Engagement Rate Benchmarks in GA4:
- Good Engagement Rate: 50% to 60%
Indicates a healthy level of interaction with your content. - Average Engagement Rate: 30% to 50%
Common for most industries, reflecting moderate user interest. - Low Engagement Rate: Below 30%
Signals that users are not finding the content relevant or engaging.
Key Engagement Metrics in GA4 for SEO:
- Engagement Rate:
Percentage of engaged sessions (sessions lasting 10+ seconds, with a conversion, or 2+ page views). - Average Engagement Time:
Measures how long users actively interact with your content.- Benchmark: 50+ seconds for blog posts.
- Scroll Depth:
While not a direct metric in GA4, custom events can measure how far users scroll down your content.- Benchmark: 75% scroll depth on SEO articles.
- Conversions:
GA4 allows tracking custom events like button clicks, form submissions, or downloads as engagement metrics.
How to Improve Engagement Rates for SEO:
- Optimise Content Layout:
Use headings, bullet points, and visuals to make content scannable. - Target Search Intent:
Ensure your content matches the intent of the keywords you’re targeting (e.g., informational, transactional). - Internal Linking:
Encourage users to explore related content, boosting session duration and engagement. - Enhance Page Speed:
Slow-loading pages can drive users away before they engage. - Interactive Elements:
Add polls, quizzes, or videos to keep users engaged longer.
