Yes, including a business name in an SEO blog title can be beneficial in specific scenarios, but it depends on the purpose of the blog and your branding goals.
When to Include the Business Name:
- Brand Recognition:
If your brand is well-known or you’re trying to build brand awareness, adding the name can strengthen your identity.
Example: “5 SEO Trends for 2024 | YourBusinessName”. - Localized Content:
For local SEO, including the business name helps establish authority in a geographic area.
Example: “Top Kitchen Renovation Trends in Perth | Joyce Kitchens”. - End of Funnel Content:
If the blog is targeting users who are already familiar with your brand, adding your business name can reinforce trust and credibility.
When to Skip the Business Name:
- Highly Competitive Keywords:
Use titles focused solely on keyword relevance to improve click-through rates.
Example: “10 DIY Home Upgrade Ideas for 2024”. - Early-Stage Awareness:
If you’re targeting a broader audience unfamiliar with your brand, lead with value rather than the name. - Limited Title Space:
If the business name makes the title too long (over 60 characters), it might get truncated in search results.
Best Practices for Including Business Names in SEO Titles:
- Keep it Secondary:
Place the business name at the end for better keyword emphasis upfront.
Example: “SEO Strategies for Small Businesses in 2024 | YourBusinessName”. - Use Pipes or Colons:
Separate the business name with symbols for readability. - Test Titles:
Use A/B testing to see if including the business name affects click-through rates positively or negatively.
